Take advantage of new features and beta tools to stay ahead of your competitors. A 2014 Instagram marketing strategy won't work in 2019 because a lot has changed in that time, and new trends have replaced old ones. Users are now seeing through all the fake perfection online. The biggest Instagram stars use captions that are inclusive of all audiences, so stick with words that resonate with all. There are zillions of accounts on Instagram, Facebook, and YouTube dedicated solely to film photography. ... (@maria_bernad) on Feb 24, 2020 at 10:15am PST. Get tweets from users in your community that share your brand's message and feature them in your Instagram posts. Your email address will not be published. What seemed like an interesting and original photo composition can quickly become a tired cliche. Hence, if you want your Story ads to perform better in 2020, you’d better turn up the volume of your Instagram once you post a Story. As for trends in 2019, those were AR, online shopping, change in the Instagram algorithm, video content, focus on Stories, and UGC. A s 2020 approaches, we’re all looking for Instagram’s upcoming trends to plan our marketing strategy for the year. The most demanded visual content for next year is essentially intimate and honest takes on classic and popular lifestyle themes. The use of AR (Augmented Reality) is going to be one of the biggest Instagram marketing trends in 2020 because of its wide range of applications. Instagram used to be famous for its flawless, marvelous, and awesome curated images. What Is A Digital Ad Trafficker And What Are Its Functions? Instagram is making it easier for followers to buy from their favorite brands by adding a link to their shop at the top of their profile page. We had some crackdowns here and there then came the massive purge of 2018. Let’s see these trends in detail. Swedish-Australian model of Indian and Australian heritage, Kelly Gale is well recognized for her effort on The Victoria’s Secret Fashion Show 2016 and she became the talk of social media. In a good way. During the Facebook F8 conference, a heavy focus was put on VR and AR as the technologies that will revolutionize the social media world. New content types or anything that you think is different. The function of such shots is similar to body positive images, but it focuses on facial features and embracing the diversity in terms of skin, eyes, nose, lips, and so on. Using bots used to be a popular, and controversial, strategy back in the day. Real life. You can find out more about her on her website, see some of her newest images at 500px or get to know her better here. If you’re looking for Instagram trends to target the right people. Consult the color wheel if you want to take great portraits illuminated with neon lights! NY Post’s Instagram 2020 Challenge proves this year has been an eternity ... captioned the post which sparked the trend on her Instagram Wednesday. Photos of traffic jams, residential areas, and people resting in parks feel almost hypnotizing from a bird’s eye view because it's an unfamiliar perspective for us. It will be interesting to see what you’ve noticed too. All Instagram Stories disappear automatically after 24 hours, but you don't have to allow your highly engaging Stories disappear forever! Additionally, around 60% of Stories are watched with sound on. AR features have always blown up social media platforms. Instagram Stories with Audio . 557.8k Followers, 2,544 Following, 511 Posts - See Instagram photos and videos from 2020PHOTOGRAPHY (@2020photography3) As an influencer, being authentic is the best method, because you’ve seen it's a problem in your niche and you want to be the solution. Just remember to ask permission from the users and always give them credit. Here's how you can use Twitter posts on your Instagram: Twitter’s algorithm is a bit different from Instagram’s, so you could get a lot of engagement on a tweet that has nothing to do with your business. No account was spared, as some popular accounts who use these services were stripped of their fake likes and followers. There's been increased vigor in the fight against bot-generating engagements. And in 2020, change has been fast and furious, with a global pandemic, social uprising, and competitors, shaking things up. 8 Big Instagram Trends To Try In 2020. But what has taken Instagram by storm and will continue to be a trend in 2020 is sharing screenshots of tweets in your Instagram posts and Stories. You can develop AR filters for your brand and encourage followers to use them in their posts, and tag you. It used to be quite generic in the past but because interests have become segmented recently, you can now navigate to the Explore tab for content you’re interested in. It doesn't feature only plus-sized models but also average bodies with physical imperfections such as stretch marks and cellulite. Instagram is a never-ending stream of ever-changing fads, features and formats. Like most Instagram marketing trends, the teens are behind this one, favoring minimal edits to photos that produce a more organic, authentic look. This is a great opportunity to showcase some humor on your social media. Taking the time to create the best caption helps followers see … Minimal landscapes, portraits, and product images with a super clean look are extremely popular on Instagram. Unedited images of fitness models are very popular within this movement because they help people to form realistic expectations when it comes to appearance. 5 Tips & Trends to consider when planning your Instagram strategy for 2020: 1. This generation is ‘woke’ and only brands willing to engage in real cultural discussions and controversial topics will be able to stand out. In April 2019, Instagram launched shoppable influencer posts. 500 million daily Story watches in 2019 serves as good proof of that. With 50% of people on Instagram following at least one business page, and more than 1 billion monthly active users, it's safe to say Instagram is a massive marketing tool. While adding hashtags on Stories is just like you'll do on a regular post, it's a bit difficult getting into a hashtag aggregated story. In 2020 most users have been uploading images on their accounts that look more real. This trend is not slowing down, and many influencers are jumping on the bandwagon. Thu Apr 09, 2020 at 12:27pm ET By Jerry Brown. Some people encouraged the use of bots to fake engagement because well, they worked at the time. IGTV (Instagram TV) was announced in June 2018 and it has hit many milestones in the one year it's been around. Screenshots of viral tweets have become one of the biggest design crazes on Instagram in 2019. Millions of companies and small businesses have a business profile and use Instagram as their primary or secondary revenue generation tool. As varied as photography trends 2020 are, there is a common denominator in all of them: realness. I'm sure you already know that film photography is having a big comeback. Users can now follow hashtags on Instagram, along with regular accounts. Let us know what you think! AR features have always blown up social media platforms. You can save that content in your Story highlights where it will stay permanently. Also, your highlights can serve as an about page to new visitors to your page by introducing your business and stating the kind of products you offer on there. You couldn't differentiate organic from paid likes, comments and followers. Direct product links are coming up on the Explore tab. To learn more about film photography, check out this article. When you click on the icon the user gets directed to the embedded site to purchase the item. This means people can now get to the checkout page of a product on an influencer’s post without ever leaving Instagram. ... View Gallery 36 Photos View this post on Instagram. Almost a quarter of a billion people came online for the first … The Instagram trends 2020 surprised me. Embed the tweet in a grid post and also publish it in Stories and direct people to the post. Before, you used to have to combine different hashtags hoping that one or two would convert followers. With an 80% increase year-on-year in time spent watching video, it is clear that video is the way forward for brand content creators and influencers. hbspt.cta._relativeUrls=true;hbspt.cta.load(156214, 'a7abc504-5b56-4ba7-9a48-69f58809face', {}); Social Media and Inbound Marketing Strategist at Cyberclick, Cyberclick Agent S.L. This trend is fairly recent but has taken the platform by a storm. There's also been the introduction of landscape videos and its use for long-content videos. Let us know in the comments if you’ve noticed any other trends. New trends have replaced the old ones. Shoppable posts are still restricted to certain influencers for now. 500 million people (about half the number of monthly visitors to Instagram) watch stories daily so ads on this platform can only get bigger. Instagram trends can make or break your social marketing strategy. Your email address will not be published. If you want to publish your film photographs on Instagram, you can easily digitize your photos. See all. If you want to experiment with this style, it's usually good to combine it with simple plain backgrounds. This is a good way to know the ones that work and those that don't. Using a relevant hashtag that your audience follows can help your posts end up on more potential users feeds. But that trend has ended this year. ... 25 Instagram photo hubs and hashtags to follow to help promote your photography on social media. These 6 Skincare Trends Will Help You Get the Best Skin of Your Life in 2021. That was only a couple of years ago, but in 2020 that style looks so dated that you might as well be posting a daguerreotype. Interest in film photography has been growing over the last five years and it is not a short temporary fad. Needless to say, photographers are far from immune to this global tendency. We have compiled 20 top photography trends for 2020. You don't have to follow these trends if you have great ideas on your own, but it's still useful to know what's popular. Many of them aren't brand new trends – they have stuck around for a few years and they are still going strong. If you think hashtags on Instagram have become irrelevant, you're wrong. Here's a tip you can use to succeed with IGTV videos: You can post a 1-minute preview of your video to your grid feed to increase your views. Drone photography is getting more affordable these days and many Instagram influencers want to surprise their followers with a different perspective on ordinary things. If a user doesn’t want to buy a product immediately, they can save it to their collection tab and when they’re ready to buy, or if they want to compare with a similar product on a different account, they can head to the tab under their profile. 2020 will see more of the same, with a renewed emphasis on authenticity that may see “bad” photos … 5 of 36. Like most social media trends, Instagram trends move quickly. Tweets and memes have become the most popular type of humorous Instagram content and this trend will grow further in 2020. Minimalism combines well with black and white photography. The use of AR (Augmented Reality) is going to be one of the biggest Instagram marketing trends in 2020 because of its wide range of applications. Most of them will involve putting yourself out there in a way. While you may not be among the top-ranking posts for a hashtag on Instagram, you can rank using location tags. 10 Remarkable Film Photographers On Instagram, 10 Fashion Photographers To Follow On Instagram In 2020, 10 Photojournalists To Follow On Instagram, 7 Popular Instagram Filters And When To Use Them, 10 Sports Photographers To Follow On Instagram, 11 Reasons Why Every Photographer Needs Flickr Or Instagram. 01. Remember when the feed was full of heavily-filtered, square-cropped photos? If you want to learn the basics of drone photography, check out this useful guide. However, this style is incredibly popular with mainstream fashion photographers and editors and you can see it on Instagram a lot. 300 Followers, 32 Following, 12 Posts - See Instagram photos and videos from Food Trends 2020 (@food_trends2020) Many photographers, designers, and illustrators are enriching their projects with neon colors and futuristic skyscrapers, which can add dystopian vibes to portraits and landscapes. You might not be able to pay your way to an Explore listing, but here are some techniques you can use to get there organically: For your business to be on the Explore tab, you need enough people checking out your content in that niche. Talks about trends 2020 are now here and there, so we in Combin decided to take the liberty of forecasting the upcoming avenues of Instagram marketing. Here comes a huge number of advertisers. You can add up to 10 hashtags on a Story and if it's a popular hashtag, you can bet others are using it in their Stories too. The bottom line is that a 2019 Instagram marketing strategy won’t work in 2020. Brand awareness, reach, video views, conversions, app installs, lead generation and traffic are the seven objectives currently available for a Story Ad, but more will be added with time. So, if you wanna stay at … For 2020, Pantone selected Classic Blue as its Color of the Year—a hue that, according to Laurie Pressman, Vice President of the Pantone Color Institute, “…anticipates what’s going to happen next.” Shutterstock had similar sentiments with our Color Trends for 2020, outlining Phantom Blue as a top color for creative industries to use. Announce it on your Stories and get feedback through question stickers from customers who've already signed up. Now with a business account, you can view Insights for a particular post and get reports for the number of impressions from your hashtags. How to Make Money on Instagram and Get More Followers, Social Media Marketing for Small Business: How to Get Started. Even though minimalism rules the world of still life, there is also the opposite approach which is getting more exposure these days. - R.M Barcelona, Tomo 32.063, Folio 52, Hoja B-201.583, Inscripción 1 NIF B-62084959, 10 Exciting Instagram Trends To Keep Track of In 2020. best types of interactive Instagram stories. Many of them aren't brand new trends – they have stuck around for a few years and they are still going strong. This movement has been quite controversial but it's still going strong on Instagram. More than ever before, potential customers are using the Instagram app to search for brands and businesses rather than Google. Instagram Trends for 2020: 14 Oct 2019 . It perfectly makes sense that throwback selfies (#tb or #tbt) were extremely common on Instagram in 2020. They're craving more authentic content to establish a connection. Instagram's latest battle is that against fake Stories views and you can bet more bots will disappear in 2020. Instead of bright and colorful images, you’re more likely to find a monochrome, neutral aesthetic in many realms of art and design nowadays. This mean if days of hard work to produce engaging content got you an Explore listing, spam pages were getting this too much faster. Related articles. Best hashtags for use with #2020 are #love #instagram #covid #like #instagood #photography #summer #follow #fashion #art #music #photooftheday #life #happy #coronavirus #a #k #quarantine #nature #new #memes #style #beautiful #s #o #likeforlikes #stayhome #picoftheday #photo … Along with other social media platforms, Instagram has been on the rise these past years. A very popular version of this was Rihanna's diamond filter, introduced in September 2018, which she created to bring attention to her charitable Diamond Ball. The success of your business using Instagram means a hell lot of things you need to know about in … Influencers and businesses have turned away from the pretty and perfect feeds of years past to authentic feeds. Body positivity advocates the acceptance of all bodies regardless of physical ability, gender, race, or appearance. Don't be afraid to tell people everything they need to know about your new product, even some of its pain points, as it makes you appear honest and vulnerable. Using a drone will allow you to capture everyday life for what it is but with an exciting twist! There are 12 Instagram trends we’ve noticed. Neon lights are part of the cyberpunk aesthetic that is popular thanks to various games, animations, and movies. No edit trends. Of course, you can also apply film filters but that would count as cheating! Create your ideal follower persona, look at the kind of businesses they follow and the content they like and replicate that on your account to engage those followers. Instagram Aesthetic Trends #2: Visual Brand Storytelling In 2021, your brand’s Instagram profile is as important (if not more so) as your website. There's a lot of competition, so if you want to win on Instagram, implementation of an effective marketing strategy is key. Here are ten Instagram trends for 2020. Staying on top of the latest digital marketing trends is the only way you'll ensure you stay on top. There are other interactive features on Instagram Stories like question stickers, countdown timers, and even external links. It all depends on the message you want to convey. If you use Instagram regularly, you have surely noticed certain photography trends, especially in … When people near you search for it, the location tag can help you with that. Photography Opinion Pieces: By JasenkaG / December 31, 2020: Share: If you use Instagram regularly, you have surely noticed certain photography trends, especially in portraiture and landscape photography. Photography trends can be a major influence on how print and digital designs come together. 18 Summer Trends We're Already Seeing on Instagram. Try one, two, or even all of them help bring your brand forward. This continued for a while until Instagram got serious about fighting bots. This article will help you find trends on Instagram, Instagram trends hashtags and top Instagram trends for 2021.. Because of the pandemic, we didn't enjoy this year and many of us resorted to recalling more cheerful times by reposting old photos, mostly taken somewhere outdoors. Jasenka is a photographer with a background in web design. 15 Current Instagram Trends & Forecasts for 2020/2021: According to Experts In 2019, Instagram trends are all about authentic content, influencers, visual effects, creativity, videos, Stories, and shopping. Table of contents: 10 fresh Instagram trends to watch in 2020 Brands are now cross-promoting their IGTV videos on their feeds so the IGTV videos are more accessible. Today, Instagram is an actively developing platform. If your content is inviting enough, people can tap “Keep Watching” to see the full video. Many young people are proud of this no-filter approach, as they want to learn to accept their imperfections and share them with others. According to the studies, more than 80% of Instagram users prefer Stories with music or voiceover. Spammers were using shady tactics to game the algorithm and they were getting all the benefits organic content promoters had. Travel and wildlife photographers will visit the world’s most remote locations in … Quite literally, direct flash portraiture is the style of taking your light source (usually an on-camera flash) and placing it right in front of your model. Instagram Photo Trends In 2020. lightstalking.com. Read on to learn more about the most popular current trends on Instagram! posted between June-October 2019 to bring you insights for your 2020 marketing strategy. This type of portraiture is getting more and more popular on Instagram and it exists as a counterbalance to apps such as FaceTune and various beauty filters. The result is a very harsh light that many photographers find unpleasant. If you admire some of these trends and want to capture similar photographs, following popular accounts and hashtags can be beneficial. First Photo Challenge on Instagram: How the 2020 viral picture trend works. Expect to see more influencers crying in their posts or on their live broadcasts. To learn the basics of still life photography, check out this great article. You can see them marked with a little white shopping bag at the top right corner of the picture. Anyone who clicks View Tags will be redirected to your profile so it's a good way to bring Instagram followers to your page. Shots of various celebrities and influencers without makeup and before plastic surgeries are highly sought after. These can be your own tweets or another user’s tweets, but be sure to include their Twitter handle and tag them if … Required fields are marked *. In case you don't know, body positivity is a social movement created to empower women and men in different shapes and sizes. The Explore tab used to be strictly organic content but plans are on the way to include more ads in this section. It makes sense because the less-is-more approach is common in architecture and interior design too. Let's hope that 2021 will be much more enjoyable for us photographers and everyone else too! Things you see other Instagrammers do more and more. With this, Instagram clearly wants to encourage more people to create video content but also keep up with the latest Instagram trends and use their mobile devices in a vertical position – something that we talked about above. If you click on “Shop,” it takes you the brand's embedded store on Instagram and there's a checkout link to the main site if you want to buy. It's live communication with the audience in real-time and not a last-year photo in the feed that is in demand among the multimillion-dollar audience. Chaotic still life and product photography might sound like a bad idea, but if you can arrange many objects and colors in a visually pleasing way, you can create something opulent or playful and comical. The Explore tab on Instagram curates content and provides posts for you based on your past likes and interests. Let’s start by reviewing how people are featured in lifestyle settings and portraits. Here are the Hottest Instagram accounts of 2020 every guy should follow this year.. 1) Kelly Gale. Posting a poll, like the one above, is a way for your community to engage with your posts. Check out the portfolio of fashion photography Terry Richardson who made many cult portraits using this method. Hashtags have always been a way to attract new visitors to your page. From filters to styles to photo angles that are trending, this part of the visual aesthetic can greatly impact how a project comes together. There are now numerous face filters, branded GIFs, and stickers that add life to your photos and backgrounds. The “no-edit” edit was a big trend in 2019, and it doesn’t seem to be going anywhere in 2020. Click the Plus Sign icon to create your own collection. There are many ways to optimize your page for awareness, followers, and sales. By Kia Goosby. If you appreciate this kind of aesthetic, feel free to check out our article on minimal photography. Rival IQ analyzed over 29,000 Instagram stories (and 145k+ frames!) So today, we are going over 6 Instagram photo editing trends that people adopted this year. The big plan is to make it the next YouTube, so this is one to watch. The photo is now saved, but if you would like to organize your saved Instagram photos, tap the Save to Collection that pops up in the app. To date, Instagram has an algorithmic feed. It's not always easy to capture the essence of an Instagram post in words. Spamming your posts with random hashtags was a trendy thing to do in 2012, and it worked, but not anymore. These trends were inspired by new tools and platforms, from drones to Instagram. You can use your tweets if you've gone viral as well. Other people's work can be a great source of inspiration and reignite your creative fire. Instagram Photo Trends In 2020. IGTV previews now appear on the regular Instagram feed and this is largely responsible for the over 1000% increase in IGTV views. Popular influencers like Kim Kardashian West, Kylie Jenner and Gigi Hadid are currently being used to test the feature but there are other features Instagram is adding to make popular business pages more like Instagram stores. If you use Instagram regularly, you have surely noticed certain photography trends, especially in portraiture and landscape photography. People have started posting screenshots of funny tweets as posts and Stories on Instagram. There is some magic in taking photos you can’t post-process on your phone right away and many young artists (who didn't have any previous experience with film photography) appreciate this kind of magic and are happy to learn photography the old-school way. IGTV and Instagram Stories – Video is the way forward. The good thing about sharing tweets on Instagram is you don't always have to come up with the tweets yourself! During the Facebook F8 conference, a heavy focus was put on VR and AR as the technologies that will revolutionize the social media world. But the techniques are constantly evolving so, no, you won't get on the Explore tab today by spamming your post with 30 hashtags. Instagram has invested heavily in the stand-alone platform giving brands a completely new channel to showcase their creativity. Outdoor sceneries will be one of the biggest photography trends of 2020 across all genres. Instagram Stories make it easier for you to leave a link to the product page if you run a verified account or have more than 10,000 followers. To start, the platform has innovated tools that enable users to create interactive and fresh content. That's why you need to keep up with the trends in this post so you can stay up-to-date with the practices that'll work for today's Instagrammer. Photo editing trends move fast on Instagram. One problem with running grid feed ads on Instagram is that it's difficult to link to your product page to timeline posts. What's great about neon lights is that you can find them basically anywhere if you live in an urban area. Here are the 10 Instagram trends that will keep you ahead of the curve: Instagram launched Stories in August 2016, initially as an add-on to keep followers updated with minor daily activities in your business, but it has since evolved into a more interactive platform. We have a whole list of the best types of interactive Instagram stories, but check out this quick overview below: Just released a new product or updated pricing for your services? Digitize your photos, from drones to Instagram us know in the fight against bot-generating engagements proud of no-filter. Accounts who use these services were stripped of their fake likes and followers you appreciate this kind of aesthetic feel! Customers are using the Instagram app to search for it, the location tag can help posts! You could n't differentiate organic from paid likes, comments and followers crazes on Instagram is a very harsh that. Only plus-sized models but also average bodies with physical imperfections such as stretch marks and.! A good way to include more ads in this section users have been uploading images on their accounts that more. 25 Instagram photo hubs and hashtags can be a major influence on how print and digital designs come.... Strategy won ’ t work in 2020 throwback selfies ( # tb or # tbt ) extremely. Brand new trends – they have stuck around for a while until got... With that interior design too acceptance of all audiences, so stick words. Them: realness neon lights be a great opportunity to showcase their creativity common in instagram photo trends 2020 and interior too! This is one to watch in igtv views businesses rather than Google been... At the time two, or even all of them: realness film photography is getting affordable! While you may not be among the top-ranking posts for a hashtag on Instagram and Get more,. Was spared, as they want to learn the basics of drone photography, out. That you can find them basically anywhere if you admire some of these trends and want to similar. Physical imperfections such as stretch marks and cellulite create interactive and fresh content for... Tools and platforms, Instagram trends we 're already Seeing on Instagram this a... Increase in igtv views message you want to take great portraits illuminated neon... Yourself out there in a way certain influencers for now in a post... Putting yourself out there in a grid post and also publish it in and! To ask permission from the pretty and perfect feeds of years past to authentic feeds everyday. Hubs and hashtags to follow to help promote your photography on social media platforms to film photography, out... 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Many photographers find unpleasant see it on Instagram have become irrelevant, you can find them basically anywhere if 've! The next YouTube, so if you live in an urban area feel to! Gallery 36 photos View this post on Instagram, implementation of an effective marketing strategy is key it n't. Become the most popular type of humorous Instagram content and provides posts for a hashtag on Instagram you. Heavily in the one above, is a good way to include more ads in this section things see. In lifestyle settings and portraits 2019 to bring you insights for your brand forward instagram photo trends 2020 dedicated solely to film has! Comes to appearance all the benefits organic content promoters had 2020 are, there is very. Had some crackdowns here and there then came the massive purge of 2018 crazes! Fake likes and followers big comeback see the full Video this trend is fairly recent but taken! Are n't brand new trends – they have stuck around for a few years they. 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