The key to this or that questions is to keep them simple. A post shared by Tyler J. McCall (@tylerjmccall) on Jan 26, 2019 at 6:55am PST. Every post is different, and any sequence of posts includes a wide variety of post types. As well as the actual quote, and the graphic you select to accompany it, you should also carefully consider the font you use. var ml_webform_994720 = ml_account('webforms', '994720', 'i4z7w8', 'load'); Social Media Tools to Automate Your Posts (And They’re Free). When I started my online business in 2016, I had two young kids at home and a full-time corporate marketing job. Indeed, most social posts, no matter what the type should include some form of a social image. In fact, of all the different types of posts I’ve made throughout my career, questions consistently generate the most comments. Consider paying for images from a photo library if that is within your budget. You need to vary your posts to maximize social engagement. Chances are your audience will love them as well. Unfortunately, Twitter and Facebook have become extremely difficult to gain new followers and reach your existing followers with organic posts. Audiences on Snapchat and Facebook can produce stories there, too. Now that you know what to post, it’s time to create a strategic plan and get a process in place to help you quickly create and schedule social media content. If you’re struggling to figure out which social media channel makes the most sense for your business, I highly recommend you narrow your options down to either Instagram or LinkedIn. You have to know posting practices to get the most out of social: the way you write your posts can affect your authority, reach, and more. Hi! Fonts have different emotional impacts – for instance, you wouldn’t use Comic Sans for a serious quote. Many businesses fill their social media feeds with posts about their products and services. That’s the quickest way to get unfollowed. You could share an article or offer your opinion. Share a screenshot of your computer, take a photo of a new craft or recipe you’re creating, record a short video touring the home you’re about to list, or create an Instagram story sharing updates from the conference you’re attending. It is easy to make every post an advertisement for your product. What-posts had the lowest social traction, earning 17.88% of total shares. One of the reasons that some people and businesses succeed online is because of the quality of their social posts. Updated on December 19, 2019 Social media is a phrase we throw around a lot these days, often to describe what we post on sites and apps like Facebook, Twitter, Instagram, Snapchat, and others. Once you go live, the broadcast will get lots of engagement and provide tons of free value to your audience. In time, your brand will be so familiar to your audience that they will automatically think of you when they need the type of product you sell. Answer a question you tend to get asked a lot. They are ready to post as-is OR they can be fully customized to fit your brand style. Share an educational or informative article related to your niche topic or industry. If a few people have asked the question, more than likely there are more people in your audience who will benefit from the answer. No matter how you spend your Friday night, share a photo of how you’re spending your evening and include #FridayNight in your post. However, limit these posts to perhaps no more than 10% of your entire posting output. Or, share a photo or video of you achieving a bucket list item. Social media is a blessing for all businesses. Subscribe to our newsletter and get social media resources send to your inbox. Sadly, more frequently, we are talking about several thousand updates that might push your post down your followers’ newsfeed. Post an old photo (the older the better) and share about that time in your life. However, you can’t get away from the fact that quotes and memes are incredibly popular. If you don’t create content then share a new product! What’s your favorite book related to your niche? Share your core values, your strengths, and how you help others or offer up some fun facts to help your audience get to know you or your business better. If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand.. I often share this mantra with my audience to offer a reminder that success takes time and hard work. There can be no doubt. You still have some opportunity to promote your products. Instagram doesn’t even allow text-only posts which means photos and videos are a must! For a complete list of popular daily hashtags read: 210 Daily Hashtags for Social Media. For example, savoring a glass of wine when you cook dinner, lounging in the bath while your spouse handles the bedtime routine, or watching the Bachelor when you should be working. Let your audience in on what you’re currently reading or learning. The 100 social media post ideas will work for any type of business. If they own a business be sure to feature their business and tag them in the post. They are very personal and intimate photos of you that make your followers feel like they’re part of your life. The best time of the day to post on social media can be dynamic. Just make sure you take the photo against a plain background. Share a tip that will help your audience save money. We have written in the past how you can use Instagram Stories like an expert. Did your child receive a special award or win an important sporting event? They will feel so special and be grateful for the social media attention. Engagement is vital for any successful social media campaign. For a complete listing of all holidays, weird days, and observances for 2020, click here. Often, any people whose posts you share, in turn, re-share with their friends. For some people, that means posting once a day. Include the link for your audience to access or buy it and include a few takeaways or lessons you learned. You can also download the free cheat sheet with all 100 ideas on one page. Then list 4 or 5 options for your audience to choose from. We define … Solve their problem and share your solution! Share what you love about the host or the episodes and include the link for your audience to listen to it. When you post to all social media at once, there is a greater chance that your brand is making social media mistakes. Share it on social media and use #SundayFunday somewhere in your status update. Posts continue to get engagement for days afterward, just at a slower clip. Relatable Social Media Posts. Some firms have spent a considerable sum of money buying generic high-value prizes, such as iPads, and then been disappointed when analyzing the effects of their competitions. List building is so important so share a worksheet, checklist, cheat sheet or other printable your audience can download for free from your website in exchange for their email address. The problem with such a prize is that while the engagement statistics for your competition posts will rise, many of the entrants will take little interest in your other posts or products. This rewards your followers and gives them a great incentive to keep following you and engaging with your content. To learn more about how to use IFTTT and Zapier watch: Social Media Tools to Automate Your Posts (And They’re Free). Timely topics are more difficult to automate and schedule in advance. They don’t post solely to promote their products. One of the most common types of social post that brands (and indeed anyone with a blog) shares is a promotion for blog posts. Social Networks: Facebook, Twitter, LinkedIn. In my experience, “this or that” questions generate the most engagement. They want to ensure that they are not dealing with corporate drones – they are interested in the personalities behind the company. If you’re a real estate agent, flat lay the tray of cookies and your business cards in the home you’re showing. This also works great as a Live video broadcast and you can answer people’s questions in real-time. For example, if you’re a food blogger, share how you store your vegetables to preserve their freshness longer. Many of the best quote/meme posts go one step further and include a graphic showing the relevant phrase, often with a thought-provoking background image. Your before and after photos can be as simple as cleaning up your desk or as elaborate as sharing your weight loss journey. You’re also granting certain permissions to the platforms you post on. Livestreaming on Facebook, Instagram, and other relevant social platforms is becoming necessary for businesses wanting to be part of the social scene. Do you have a mantra or affirmations you say to keep you motivated to accomplish your goals? Share it with your audience and tell a story about why that cause is important to you. A social media schedule helps any Social Media managers to schedule posts, manage, and analyze content over various social media platforms with a single tool. Whether it’s a fiction novel, a nonfiction self-help book, an educational resource or online course, your audience wants to know what you’re reading or listening to in your free time. Hashtags got their start on Twitter and have since expanded to all social media networks. If you have employees who help make your business great, share them with the world! Relationship posts establish social media as a place where people can have conversations with your brand, rather than just be marketed to. Do you have a t-shirt, coffee mug, or other item with a fun quote or saying on it? A post shared by JENNA KUTCHER (@jennakutcher) on Mar 10, 2019 at 5:06pm PDT. These posts reward your followers for their engagement. Give your audience a sneak peek of what you’re working on. Every social media platform has its own peak time when posts get more engagement. Your social media followers want to get to know you on a deeper level. Research consistently shows that more visual social posts get more shares, engagement and clicks. The best way to keep social media posts organized is with a calendar. Screenshots can often achieve this. The more you run interesting and worthwhile competitions, the more people will take note of your social posts. Give your audience a teaser of what they’ll learn or what problem you’re solving in the post. People are more likely to trust somebody when they can see something for themselves. Luckily, you don’t have to get involved in polarizing topics to take advantage of trending news. For instance, if you include good photography in your blog posts, share these in those social posts that promote your blog posts. Don’t forget to promote it. Ask your followers to share their predictions about a trend within your industry or a current event. Share a tip that will help your audience be more efficient and save time. For example, “I’m thinking of creating a new e-book. Meaning, only 20% of your social media posts are promoting your own content, products or services. Although social media polls are highly unscientific, they can give a general idea of your audience’s views on a particular topic – although you must remember that any self-selected poll will always give biased answers. var ml_webform_989766 = ml_account('webforms', '989766', 'z8g4s3', 'load'); ml_webform_989766('animation', 'fadeIn'); // ]]> What topic would you like to learn more about?” Then list 4 or 5 options for your audience to choose from. Thankfully, you can choose to be different and be a source of joy for your audience. Social media has become larger and more accessible thanks to access to mobile applications, with some examples of social media including Twitter, Facebook, LinkedIn. If other people are in the photo be sure to tag them! Tell a story about your top-selling product or service. This works insanely well for massive influencers and Instagram celebs, but friendly “selfie” photos can work for small business owners as well. Amazing!”, Stephanie said, “You have saved me at least 40 hours of work (if not more) and it was worth every single penny.”. I’m suggesting you give away your “secrets” to your audience and share your favorite things related to your niche. If the majority of your followers live in the United States, stick with United States holidays. Create a sense of excitement for what’s to come! A cup of coffee, a product you sell, a glass of wine, a piece of fruit, etc. After using the Social Media Content Calendar, they’ve been telling me it: Peggy said, “In just two weeks alone I have almost doubled my Instagram followers.”, Theodoros said, “My posts usually got 5-10 comments and with your questions, I go to 30-50! YouTube exists exclusively for video posts, and most of the other networks now encourage you to make video social posts as well. Share a photo or video and include #SaturdayMorning in your post. For example, each channel has different dimension requirements for images and video. What’s your favorite podcast related to your niche? Sprout Social recently updated its listings of the best time to post on Facebook, Instagram, Twitter and LinkedIn, based on the activity of 25,000 Sprout users. This is just as relevant to a factory, an office, or even the making of a major motion picture. These can be as simple as thought-provoking GIFs or more complex such as sharing something via Slideshare or PowerPoint. Share a photo or video of you engaging in one of your hobbies or favorite activities. You could share a photo of you standing at the water cooler in your office that looks like you’re having a friendly conversation with your followers. They post to interest and captivate their followers. Friday night is for fun! 3️⃣ Tag 2 friends in the comments ??? See the example below showing how Tyler J. McCall used a screenshot from a Twitter post and shared it on Instagram. Successful social media users vary the types of social posts they make. The transformation you share can be personal or related to your business. It would mean the world to me. The same platform can be used for entirely different types of content. If you select infographics relevant to your target audience and include teaser facts in the text that accompanies your image, interested followers will click on your post for the full infographic. It’s easy to become consumed with the “me, me, me” mentality and think that every post has to be about you or your business. Inspiring quotes tend to get a lot of likes and shares on social media. You can run a sale simply because it’s National Hugging Day. Obviously, you only want to share appropriate personal photographs – it is not a good idea to share images of management drunk at last year’s Christmas party, for instance. If you did, be sure to grab the free cheat sheet with all 100 ideas. The brain processes visual information much quicker than text. People like to see the human side of businesses. For example, National Breast Cancer Awareness Month, Nurses Week or National Donut Day. This is a great way to expose the person to your audience and, if you’re lucky, they will ask you to do a takeover on their account, exposing you to their audience as well. Instagram Reels are 15 to 30 seconds, … For example, LinkedIn is a platform for finding careers and posting about … Obviously, this is a complex issue. The best way to ensure you’re posting fresh new content on social media on a consistent basis is to use a content calendar. What’s your favorite online course related to your niche? Did you achieve a certain goal? People love visual social media. Instead, Angie teaches entrepreneurs how to build a business and life they love at their speed, on their time, with their rules. My personal mantra is “perseverance, not perfection, is the key to success.”. Give your audience a glimpse at how you’re spending your Saturday morning. If you have kids or pets, brighten your followers day with a photo or video of something cute or funny they recently did. For example, “Who do you think will win the 2020 presidential election?”. Share a motivational quote, story, or video and use the #MotivationMonday hashtag in your update. Just remember to provide lots of non-promotional value before and after a launch to avoid burning out your audience. Creating a flat lay image is as simple as arranging items on a flat surface and taking a photograph of them straight from above. If you’re running a sale make sure to promote it on social media. Did you hit 10,000 followers? A post shared by Women & Whiskies (@womenandwhiskies) on Feb 27, 2019 at 3:18pm PST. Share a fun fact about you (or your company history) that not everyone knows and allows your audience to get to know you better. First, keep in mind that you want to post a wide variety of content on social media. You will generally want the question relevant to your organization and your target audience, however. I’ve created the ultimate list of what to post on social media. I’ve been using a content calendar for over 6 years and I can’t praise the benefits enough. Then, I created my first content calendar and social media became a breeze. Figuring out what to post on social media can be a daunting and time-consuming task. Best Time to Post on Social Media by Platform. Notice how I placed this section at the end and it comprises nearly 20% of the 100 social media post ideas? Just be mindful not to hitch your wagon to heated political or religious news events that are unrelated to your niche. Fill in the blank questions ask your audience to fill in the blank to a statement you provide. In fact, BuzzSumo found that posts with a photo received 2.3 times more engagement than posts without a photo. Share what you like about them and why your audience should follow them. Just make sure that you have the rights to any video you upload – don’t share copies of the latest Hollywood blockbusters via your company social accounts. ——— How to enter: 1️⃣ Follow me @lailaloves? You could share before and after photos of your website redesign or your revamped branding. The great thing about this hashtag is you can apply it to virtually anything you post on a Tuesday. More than half of marketers across the globe say video is the type of content that delivers the highest return on investment. Share an interesting photo asking your followers to comment with their funniest or most creative caption. If used properly, hashtags are an incredible way to get more exposure for your posts and grow your following. Let your audience know what special information or goodies your newsletter subscribers get and encourage your audience to subscribe. What makes you or your business better than your competitors? Or, you can grab a copy of my Social Media Content Calendar. For example, my customers struggle to increase their website traffic in a way that doesn’t consume all their time. Not only do your followers want to learn your expert tips and secrets, but they also want to know how and where you unwind after a long day. Share them with your audience! A few brands are even now uploading posts that take advantage of their followers’ VR equipment. In particular, your competition prize needs to be something that your audience will value, and preferably something that will be of less interest to those not in your target market. Asking questions is an outstanding way to increase engagement on your social media profiles. People love to see behind the scenes. As your audience grows on social media, it’s important to occasionally reintroduce yourself and your business. Six years ago, I was barely holding it together trying to manage the social media content for a company responsible for $150 million in sales. The first type of post is, unfortunately, the default post that unimaginative firms make. Out of necessity, I had to leverage traffic strategies that didn't consume all of my time or money. Share an infographic with helpful tips or information for your audience. 65 Social Media Questions to Increase Engagement. I could share my video detailing my simple hack to get more traffic from Pinterest to help solve this problem. Don’t just compose a post and call it done. The target audience is the sole determinant of the best time. In the case of a business, behind-the-scenes images or videos help to humanize the place for potential customers – they emphasize that customers are served by people, not faceless robots. If you’re not sure what direction to take with your content creation or product development, ask for feedback! For a complete listing of all holidays, weird days, and observances for 2020, click here, 10 Reasons Perseverance, Not Perfection, is the Key to Success on Social Media, 5-Step Social Media Strategy for Busy Entrepreneurs, How to Choose the Right Social Media Platform for Your Business, 5 Social Media Myths That Are Hurting Your Business, 5 Social Media Myths That Are Hurting Your Business (And The Five Truths You Need To Know Instead), 3 Pinterest Strategies to Grow Your Website Traffic (Without the Headache), How to Create and Use a Social Media Content Calendar. You don’t use them to promote your products, although you can refer to your product features and other good points, as long as this does not dominate the post. I know I have. Different Types of Social Media Networks 1. When you post on social media, you are not only sharing content with the Internet publicly. Don’t forget to tag them in the post! Then, put a funny saying or inspirational quote on the sign and take a photo. Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. To drive traffic from the post, create a short teaser video clip that links to your website or YouTube channel where your audience can watch the full video. Keep in mind, this is not your own product or service. They are simple to answer and tend to invoke a lot of passion. According to Hubspot, what-posts are risky, and they are social low-performers: What-posts were the riskiest format, showing a high variance of 13.45%. When it comes to social media marketing, many entrepreneurs and marketers have developed their strategy based on advice that’s either outdated or doesn’t apply to small businesses. Social media isn’t the place for long-winded stories, detailed explanations, or rambling paragraphs. However, in your effort to be seen as current, avoid writing a trending post if it is irrelevant to your social audience. I teach ambitious people like you how to grow your business using social media and digital marketing. Share something that you enjoy doing that could be seen as indulgent or unhealthy. You could make some promotional, others instructional, and you could post some videos purely for entertainment value. where you were featured as a guest expert or speaker. Get handsy means you take a photo holding an object in your hand. Just be mindful not to post any photos that indicate where you live or where you are, such as street signs or the name of your kids’ school. You don’t need an excuse to run sales, but it can help to run them around holidays. To help you develop a simple strategy and process be sure to watch this video tutorial: 5-Step Social Media Strategy for Busy Entrepreneurs. Not to mention, seeing a photo of you relaxing by a fire or drinking wine in front of the TV inspires your audience to also make time to relax. This post could also generate some side cash if you’re an affiliate for the course. A quick scroll through social media is often filled with negative posts and news. Plus, my posts were uninspired and sporadic and I wasn’t getting the results I wanted from my social media marketing efforts. The key to this is ensuring that you credit any user-generated content you share. After... To successfully manage social media for your business or blog, it’s essential to use a social media content calendar. The analysis also showed there was significant value in repeating tweets more than once, with even the sixth repetition of a tweet performing 67% as well as … Social media encompasses a wide range of websites and apps. Social Media Marketing Tips. Have you discovered a simple solution to solve a problem you’ve experienced? They don’t make every post a link to their product, listing their prices, or even linking to their blog posts. var ml_webform_994710 = ml_account('webforms', '994710', 'z2x8t0', 'load'); LinkedIn is becoming more personal, but it continues to remain a professional network so be mindful of the type and level of personal information you share. Most experts recommend following the 80/20 rule. Headed to a big industry conference? Drive traffic to your website and watch the subscribers pour in! You can print it out and keep it next to the computer for quick reference when you’re creating social media content. I’ve teamed up with one of my best friends @salihsworld (who’s IG videos are AH-MAZING) to give one of you the chance to win ALL OF THIS MAKEUP! Potential customers find it much easier to relate to a human face. B2C companies should post more … Facebook has a polling feature you can use when making a status update and Instagram has a polling feature within Stories. Invite your followers to join you in supporting the cause and tag the charity in the post. Here’s a quick video overview of how scheduling works in Hootsuite’s post … Chances are your audience has the same problem. The idea is to ask your followers a relevant question, that makes them think carefully about their views on a particular topic or situation. If your niche is news, entertainment, or tech, what-posts may be valuable on social media. Unfortunately, a consistent posting routine can be next to impossible for busy entrepreneurs and small business owners to maintain. Do you have a morning ritual or nightly routine to help you stay energized, focused, healthy or positive? Some social networks let you add a tiny gallery of images.Images with faces are powerful attention grabbers. Simply put, social media marketing is the process of using social media channels to promote a product or service. “If you could” questions are a lot of fun and you can get really creative with what you ask. Overall, news articles generate more shares than any other type of post. In fact, I even wrote a blog post about this: 10 Reasons Perseverance, Not Perfection, is the Key to Success on Social Media. Sharing your struggles with your audience cultivates trust and builds a deeper connection with your audience. If you found this post helpful, please leave a comment below and let me know! You can schedule posts to every network and the intuitive calendar view gives you a full picture of all your social activity each week. Source: https://okdork.com/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us/. Place selfie in quotes because you ’ re interested in using a combination of pictures videos. 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